Meet Our People: Marketing Officer Kelsey Schenk
In our series #WeAreCustomsSupport, you will meet the people behind Customs Support. We value our colleagues and the work they do. In this series, we will interview the people that are always ready to assist you and help you import or export your goods without worries. Next up in this series is Customs Support Marketing Officer Kelsey Schenk.
Who are you?
“My name is Kelsey Schenk. I am 27 years old and I live in Barendrecht after growing up in Rotterdam. I live together with my boyfriend, our son and our two cats. I have been working at Customs Support for two years, and I am the Marketing Officer.”
What does a marketing officer do?
“I am responsible for marketing and communications within Customs Support, both internal and external communications. Online and offline. I do this together with a colleague. He is more focused on the strategy side, and I am more hands-on and thus involve myself more on the tactical, creative and operational side of things.
“Every day starts with a cup of coffee. Then I get settled behind my laptop and open my mailbox. In our department, we strive to answer all questions our colleagues have sent within 24 hours. Sometimes something takes a bit more research. Some requests can be handled by email, others require me to grab the phone and call somebody. Our organization keeps growing, both organically and by acquisitions. Every month there are people that are new to Customs Support. And we are new to them. Internal communications is also a big focal point for me.”
What does a typical working day look like?
“Typical? Ha! No two days are the same, I would say. I do start each day with a meeting with our marketing department to plan our day and divide the work. Whatever we plan, it always changes. Customs Support is growing fast and therefore constantly moving. This means we get a lot of ad hoc requests throughout the day from different parts of our organization. And when I’m not working on these requests I’m working on many different tasks. My work is very diverse. It ranges from updating our marketing plan to creating a graphic for a LinkedIn update.
What do you like most about your job?
“With so many ad hoc requests coming in, it is difficult to plan. Time management is very important. This is very challenging and the fact that my job is so challenging is one of the things I like most about my job. I also like being ahead of things and being proactive. I try to be one step ahead of the rest of the organization and anticipate their next move. I also really love the creative side of my job, whether that’s creating PowerPoint presentations, editing video’s or designing graphics for our website and social media updates. ”
What is one of the biggest challenges?
“Next to the pressure of constantly shifting deadlines I also have to deal with people from many different levels of the organization. Often I support them, but I also need their support. Our marketing philosophy is shaped around telling the story of Customs Support, who we are, what we know, and what we do. This story has to be told by those living it, so I need people all over the organization to share those stories with me. Each person is motivated in a different way, and that is also challenging. And that’s good because I love being challenged.”
And what if you are not at work?
“I’m very creative, and that creativity comes out in many ways. Friends and family often ask me advice on what they should do with their websites and social media, and I love helping them with that. My other passion is makeup, both the cosplay / cinematic makeup and the beauty side of it. I have created social media channels on which I share tips and tricks and show my skills.”
Why Customs Support?
“For years I said to everybody: if you live in Rotterdam, you have to have had a job in harbour at some point. Two years ago one of my best friends, who also works at Customs Support, said to me: why don’t you send your resume to Customs Support and come work in the harbour. The rest is history. I have been loving being part of the exciting world of international shipping and logistics.”
It is the end of the year and a lot has happened. What are your highlights of 2020?
“I was part of several exciting projects this year. We re-branded our whole organization. 24 different entities spread out over 38 offices now all carry the name Customs Support. We launched a brand new website and continued our push towards becoming the thought leader when it comes to anything customs related. The constant sharing of new content has increased the number of visitors to our website. And to give you an idea of our growth in numbers: when I started working at Customs Support two years ago our LinkedIn Company Page had 334 followers. I just checked and that number is now 6692.”
And looking forward to 2021?
“I see many exciting challenges in the coming year. Brexit is obviously an event that will also have a big impact in 2021. And Customs Support keeps growing and adding new subsidiaries to the Customs Support Family. Our marketing approach will become even more multinational. I love supporting that growth.”